Marketing is defined by the American Marketing Association [AMA] as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."The term developed from the original meaning which referred literally to going to a market to buy or sell goods or services. Seen from a systems point of view, sales process engineering views marketing as “a set of processes that are interconnected and interdependent with other functions, whose methods can be improved using a variety of relatively new approaches.”

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This is one of those well-produced two-for-one CD’s that give you a nice bang for your buck. In late 1961 noted altoist, trumpeter, arranger, and composer Benny Carter went into the studio with a group that included Coleman Hawkins, Charlie Rouse, Phil Woods, and the great Jo Jones on drums. The eight tracks they recorded were released as the epochal Further Definitions album and comprise the first eight tracks on this CD. The second eight comprise the 1966 album Additions To Further Definitions, which could be thought of as a kind of “bonus album” on the CD. The Further Definitions material is wonderful. The rich sonority of the four reeds coupled with snappy arrangements make for energetic, punchy versions of swing standards such as “Honeysuckle Rose,” “Crazy Rhythm,” and “Cotton Tail” and for beautiful, mesmerizing ballads. The climax is “Body and Soul” which features Carter’s new arrangement of Hawkins’s renowned 1939 solo; everyone shines on it, but Hawkins outdoes himself. The second album isn’t as good, but it’s hard to compete with a lineup like Woods/Hawkins/Rouse/Jones. It’s not bad, but not a classic---nice to have as an extra though. All possible kudos to Michael Cuscuna for this excellently produced reissue, original liner notes and all. If you don’t have Further Definitions on vinyl you should get this at once.

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FURTHER DEFINITIONS is a serious contender for Benny Carter’s most essential disc (though he churned out astounding amounts of high-quality work for more than 70 years). This 1961 album was a revisitation of a ‘37 session Carter cut with Coleman Hawkins, Django Reinhardt, and two European saxophonists. Hawkins brings his glorious tenor back for the ‘61 set, while guitarist John Collins fills Reinhardt’s shoes. Charlie Rouse appears on tenor sax, with Phil Woods on alto, while the crack rhythm section of Dick Katz (piano), Jimmy Garrison (bass), and Jo Jones (drums) completes the personnel.

The set is, arguably, an improvement on the original, with its beautiful sound engineering, excellent arrangements (the four-horn line approximates a big band at times), and shining solo performances all around. “Honeysuckle Rose” and “Body and Soul” (on which Hawkins, of course, takes a magnificent, extended solo) are here, as are two fine Carter originals, the lush and lazy “Blue Star” and “Doozy,” a sprightly bop number. The “Additions to FURTHER DEFINITIONS” section (tracks 9-16), a 1966 session with different personnel and a batch of Carter originals, is an excellent bonus. Carter’s trademark attention to superior musicianship and quality characterize both of these highly recommended sessions.

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“Honeysuckle Rose,” “Crazy Rhythm,” and “Cotton Tail” and for beautiful, mesmerizing ballads. The climax is “Body and Soul” which features Carter’s new arrangement of Hawkins’s renowned 1939 solo; everyone shines on it, but Hawkins outdoes himself. The second album isn’t as good, but it’s hard to compete with a lineup like Woods/Hawkins/Rouse/Jones. It’s not bad, but not a classic---nice to have as an extra though. All possible kudos to Michael Cuscuna for this excellently produced reissue, original liner notes and all. If you don’t have Further Definitions on vinyl you should get this at once.

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